Delta-"Climb Higher"
Oreo-Webcam Commercial
Hal Riney's "Morning in America"
Certain advertisements throughout history have resonated with viewers and succeeded in precipitated intense emotion. Logically, ads that bring about happy emotions for the viewer would lead one to support that product or service primarily based on the feelings evoked through the ad. Hal Riney a legendary creative in the advertising world created one such ad that arguably formulated a genre of ad types. He derived "Morning in America" for Ronald Reagan's re-election campaign in 1984. This ad causes the viewer to experience emotions of happiness, calmness, excitement, joy, and an array of other feel-good reactions. Ideally, the consumer relates the emotions caused by watching the ad with the product or service indicated. I find this to be one of the most refreshing forms of advertising methodology to date. It may be predictable and even unoriginal, yet in the world overrun by messages of war, chaos, debt, and negativity ads that make us slow down, take a deep breath, appreciate life for a moment and think twice about what's important in life deserve attention. "Morning in America" and two more modern ad campaigns are listed above.
Tuesday, September 28, 2010
Texting and Driving
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I heard a radio broadcast discussing this Public Service Announcement video from the UK last week. I was curious to see what the buzz was all about and checked it out. Immediately, I tweeted this link and made it my Facebook status because I felt the message couldn't have been conveyed in a more effective way. The video is gruesome, shocking, and difficult to watch. However, my instant reaction to it was "never again..." People who viewed the video after my various posts reacted the same way. Oprah started the movement to raise awareness of the dangers of texting and driving via her "No Phone Pledge." She obviously reaches millions of viewers and has affected change, yet I believe this ad to be so powerful that any legal driver should view it. The shock value of this PSA is immense. Awareness of this issue has been raised by efforts like Oprah's and lawmakers creating laws to ban the idiotic act of texting while driving. However it's my firm belief that nothing can make a driver stop like this grotesque visual depicting what could happen to you or someone else as a result of texting while driving. Every human being with a license to drive should witness this video.
I heard a radio broadcast discussing this Public Service Announcement video from the UK last week. I was curious to see what the buzz was all about and checked it out. Immediately, I tweeted this link and made it my Facebook status because I felt the message couldn't have been conveyed in a more effective way. The video is gruesome, shocking, and difficult to watch. However, my instant reaction to it was "never again..." People who viewed the video after my various posts reacted the same way. Oprah started the movement to raise awareness of the dangers of texting and driving via her "No Phone Pledge." She obviously reaches millions of viewers and has affected change, yet I believe this ad to be so powerful that any legal driver should view it. The shock value of this PSA is immense. Awareness of this issue has been raised by efforts like Oprah's and lawmakers creating laws to ban the idiotic act of texting while driving. However it's my firm belief that nothing can make a driver stop like this grotesque visual depicting what could happen to you or someone else as a result of texting while driving. Every human being with a license to drive should witness this video.
Tuesday, September 14, 2010
How long will it take to legalize marijuana?
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I came across the above article a few weeks ago and since haven't been able to shake it from my mind. Although personally I am not a marijuana user, I am a college student surrounded by a culture wherein many users exist. Recreational use of the drug is so common that I would argue one could find it any place alcohol is present on a college campus. In discussions with friends and family, I found that marijuana use and the laws against it can easily be paralleled with the Prohibition Era. Essentially, humans want what they want and whether it's legal or not if we will find a way to satisfy our needs if they are strong enough. If you agree with this comparison, eventually the evolution of marijuana laws will lead to its legalization as it should be in my opinion. I've read various articles relating to the issue, however this is the first I've come across that discusses an actual advertisement that is pro-marijuana. The Marijuana Policy Project out of California developed an ad meant to "promote conversation not encourage increased pot use". The argument being that legalizing marijuana and placing a tax on it would greatly help California dig itself out of a 26.3 billion dollar debt. A rough estimate states that doing so would bring in 1 billion dollars in taxes. Passionate debaters exist on both sides of the issue, I would argue that at some point in the future legalization of marijuana will happen, the question is how long will it take?
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I came across the above article a few weeks ago and since haven't been able to shake it from my mind. Although personally I am not a marijuana user, I am a college student surrounded by a culture wherein many users exist. Recreational use of the drug is so common that I would argue one could find it any place alcohol is present on a college campus. In discussions with friends and family, I found that marijuana use and the laws against it can easily be paralleled with the Prohibition Era. Essentially, humans want what they want and whether it's legal or not if we will find a way to satisfy our needs if they are strong enough. If you agree with this comparison, eventually the evolution of marijuana laws will lead to its legalization as it should be in my opinion. I've read various articles relating to the issue, however this is the first I've come across that discusses an actual advertisement that is pro-marijuana. The Marijuana Policy Project out of California developed an ad meant to "promote conversation not encourage increased pot use". The argument being that legalizing marijuana and placing a tax on it would greatly help California dig itself out of a 26.3 billion dollar debt. A rough estimate states that doing so would bring in 1 billion dollars in taxes. Passionate debaters exist on both sides of the issue, I would argue that at some point in the future legalization of marijuana will happen, the question is how long will it take?
WATCH THE AD
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