Delta-"Climb Higher"
Oreo-Webcam Commercial
Hal Riney's "Morning in America"
Certain advertisements throughout history have resonated with viewers and succeeded in precipitated intense emotion. Logically, ads that bring about happy emotions for the viewer would lead one to support that product or service primarily based on the feelings evoked through the ad. Hal Riney a legendary creative in the advertising world created one such ad that arguably formulated a genre of ad types. He derived "Morning in America" for Ronald Reagan's re-election campaign in 1984. This ad causes the viewer to experience emotions of happiness, calmness, excitement, joy, and an array of other feel-good reactions. Ideally, the consumer relates the emotions caused by watching the ad with the product or service indicated. I find this to be one of the most refreshing forms of advertising methodology to date. It may be predictable and even unoriginal, yet in the world overrun by messages of war, chaos, debt, and negativity ads that make us slow down, take a deep breath, appreciate life for a moment and think twice about what's important in life deserve attention. "Morning in America" and two more modern ad campaigns are listed above.
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