Wednesday, November 17, 2010

Facebook's doing what??

READ ARTICLE HERE!


Facebook has taken a recent forefront in the news regarding the release of its @facebook.com email creation for all users and the discussion of its future plans regarding advertising.  I found this article very timely as the advertising methods of sites like facebook have been discussed extensively in our recent classes. The article eluded to the fact that facebook is "plotting some sort of massive ad network through the distribution of its Connect and Like buttons all over the Web".  In other words, facebook is working to more closely personalize ads for specific users based on their web activity on the site. This personalization can be taken as a good or a bad thing based on who you talk to. Some users find it creepy and invasive to think that someone is theoretically following their online activity. Others assume that if they have to look at ads, they might as well be ads that interest them. Both schools of thought carry merit, however the expansion of this use of advertisements on the site cannot really be predicted. Zuckerberg mention at the San Francisco conference that “we’re getting started with ads,” he said. “We’re ramping up well. We have a lot left to do". How far will the ads on facebook go? How far can they go?

No comments:

Post a Comment