Indefinitely Overturning Restaurant

I'm from Charlotte, North Carolina. It's a city with a downtown and the whole bit, however it pales in comparison to Dallas in size, restaurant choices, shopping, nightlife, and the like. My family (who eats out quite a lot) pretty much rotates 5-8 restaurants when choosing a dinner spot. This one strip of shops and restaurants is literally half a mile from our house, and there's this one location that has changed names over 5 times since I've lived in Charlotte (7 years total). The food is terrible, but the location is primo and there's a rooftop terrace that would be a nice place to enjoy good food, if the chef ever improved. Sometimes these restaurants just vamped up the location, switched the name, and kept the chef in an attempt to fool consumers into believing it to be a hip new spot. Except the bad food and weak service never changed. A restaurant with incredible food and a worse venue opened a block away along the same strip and has done wonderfully. It's my distinct opinion that restaurants, devices, and services that offer quality products will succeed with even minimal advertisement. Word of mouth and public opinion are everything, especially in the restaurant business. Charlotteans know the flip-over restaurant never changes and has horrible food, regardless of its location and hip rooftop accessory. Building and sustaining a positive public opinion is a powerful advertising tool that sometimes seems to be shoved in the corner when it should be front and center.