The 'Happy Baby' ad by Goodby, Silverstein & Partners for HP e-printers took an interesting spin on an idea seen in ads for years. The baby travels in his green bouncy seat across America's heartland, along busy highways, and throughout beautiful country sceneries. He winds us wheeling his way right into a suburban home and the next shot is his face coming out of an HP e-printer. The new technology this printer eludes to in this incredibly eye catching method is that one can take a photo and email it straight to a printer, rather the printers themselves coincide with a certain email address. Just another technological method to transmit information faster and with more efficiency, this virtual traveling of photos from some distant location into reality in one's home potentially thousands of miles away was beautifully mirrored in the physical travels of a baby. Babies are hot topics for photo-ops in most families and this particular child's interesting and expressive face along his joy ride illuminates the reasons why photos of babies are so important and endeared. Well produced, incredibly cast, and an interesting take on the product's key usage, this ad caught my eye and portrayed a rare example of incredibly advertising in a world unfortunately full of poorly made clutter.
Tuesday, November 9, 2010
Happy Baby Advertisement
WATCH THE AD NOW!
The 'Happy Baby' ad by Goodby, Silverstein & Partners for HP e-printers took an interesting spin on an idea seen in ads for years. The baby travels in his green bouncy seat across America's heartland, along busy highways, and throughout beautiful country sceneries. He winds us wheeling his way right into a suburban home and the next shot is his face coming out of an HP e-printer. The new technology this printer eludes to in this incredibly eye catching method is that one can take a photo and email it straight to a printer, rather the printers themselves coincide with a certain email address. Just another technological method to transmit information faster and with more efficiency, this virtual traveling of photos from some distant location into reality in one's home potentially thousands of miles away was beautifully mirrored in the physical travels of a baby. Babies are hot topics for photo-ops in most families and this particular child's interesting and expressive face along his joy ride illuminates the reasons why photos of babies are so important and endeared. Well produced, incredibly cast, and an interesting take on the product's key usage, this ad caught my eye and portrayed a rare example of incredibly advertising in a world unfortunately full of poorly made clutter.
The 'Happy Baby' ad by Goodby, Silverstein & Partners for HP e-printers took an interesting spin on an idea seen in ads for years. The baby travels in his green bouncy seat across America's heartland, along busy highways, and throughout beautiful country sceneries. He winds us wheeling his way right into a suburban home and the next shot is his face coming out of an HP e-printer. The new technology this printer eludes to in this incredibly eye catching method is that one can take a photo and email it straight to a printer, rather the printers themselves coincide with a certain email address. Just another technological method to transmit information faster and with more efficiency, this virtual traveling of photos from some distant location into reality in one's home potentially thousands of miles away was beautifully mirrored in the physical travels of a baby. Babies are hot topics for photo-ops in most families and this particular child's interesting and expressive face along his joy ride illuminates the reasons why photos of babies are so important and endeared. Well produced, incredibly cast, and an interesting take on the product's key usage, this ad caught my eye and portrayed a rare example of incredibly advertising in a world unfortunately full of poorly made clutter.
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