Recent discussions regarding how to best utilize online advertising and digital media got me thinking. Will the power of Facebook ever lessen? Today, most people either have a personal Facebook page, or if not know what the site is and have been on it before with a friend on their account. That media platform has obvious power, and the advertising world is changing constantly to attempt to best utilize this stage. Digital advertising becomes more and more specialized, personalized and specific every day. But is all this progress eventually going to fall on deaf ears? I've had my Facebook account for about 6 years. I certainly don't visit the site daily, and only do when I'm looking for something specific; be it a photograph, information on an event, a friends profile. Based on personal experience, my use of the site has decreased overtime thus making myself a less involved and eager target for marketers. Will there ever be a day when Facebook and sites like is become a thing of the past? My excitement for the site has lessened but I may be a special case. However I know that if others begin to follow the trend of cutting back on Facebook time advertisers will be extremely disappointed at the loss of such a useful marketing platform
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