I take a personal interest in advertising because I want to pursue it as a career path so I watch ads over and over again online, look up interesting campaigns and generally keep a watchful eye for ads that make me look twice. However, people who don't have such a vested interest in the advertising world also tend to re-watch ads that strike a certain cord with them. Whether they be funny, inspiring, thought provoking, or just plain entertaining, certain campaigns with the assistance of digital video media access have become household names simply due to their number of hits on YouTube. What makes these certain ads special to so many? What do they have that translates their image from "ad trying to sell me something" to "cool video I want to watch over and over again?" I would argue music has a lot to do with most advertisements that people tend to watch repeatedly. An ad that has a catchy tune that also tells a thought provoking story is unbeatable. Humor I'd say would be the next lure to viewers. If it's funny, people will use it as a form of entertainment, pass it along to their friends, and certainly remember it for an extended period of time. Here's some of my favorite ads that I periodically pull up on YouTube just for the heck of it!
Gatorade-Evolve
Old Spice-Smell Like a Man, Man
World Cup
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